Sans Normal Ridah 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Conamore' by Grida, and 'Depot New' and 'Faricy New' by moretype (names referenced only for comparison).
Keywords: ui text, product design, signage, brand systems, editorial, friendly, modern, approachable, clean, confident, versatility, readability, approachability, modernity, clarity, rounded, soft terminals, open counters, geometric, even rhythm.
This typeface is a rounded, geometric sans with smooth curves, wide circular bowls, and largely uniform stroke weight. Corners are gently softened and many terminals resolve with subtle rounding rather than sharp cuts, giving letters a calm, cohesive silhouette. Uppercase forms feel broad and stable, with generous interior space in C, O, and G; the lowercase follows the same circular logic with a single-storey a and g and a compact, functional s. Spacing appears even and regular, producing a steady texture in both isolated glyphs and paragraph-like settings.
It works well for interface typography, product and packaging copy, and general-purpose branding where a modern but personable voice is needed. The rounded geometry and even rhythm also suit headlines, labels, wayfinding, and editorial layouts that benefit from clean, friendly readability.
The overall tone is friendly and contemporary, pairing a clean, engineered structure with softened edges that reduce severity. It reads as approachable and practical, with a quietly confident presence suited to everyday communication rather than overt stylization.
The design appears intended as a versatile sans that balances geometric clarity with softened details for an approachable, human-centered feel. Its consistent forms and restrained personality suggest a focus on broad usability across digital and print contexts.
Numerals are clear and straightforward, with rounded curves and consistent weight that match the letters; the 0 is strongly oval and the 1 is simple and vertical. Diacritics are not shown, and the sample text suggests solid readability with clear word shapes and open counters at display-to-text sizes.