Sans Normal Ogfu 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Stolzl' by Inhouse Type and 'Pelinka' by Jehoo Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, playful, bold, impact, approachability, modernity, clarity, brand voice, rounded, geometric, blocky, compact, high impact.
A heavy, rounded sans with broad proportions and a steady, even rhythm. Strokes are thick and uniform, with generously curved bowls and softened corners that keep the forms friendly despite the strong weight. Terminals are mostly blunt and clean, counters are relatively compact, and shapes lean toward simple geometric construction (round O/C, sturdy verticals, and sturdy diagonals). The lowercase shows single-storey structures (notably a and g) and straightforward, robust forms designed to hold up at large sizes.
Best suited for headlines, posters, and prominent interface or product moments where clarity and impact matter. It can work well for branding, packaging, and signage that benefits from a friendly, contemporary voice, and for short UI labels or hero text where weight and presence are desirable.
The overall tone is upbeat and approachable, combining a contemporary, no-nonsense presence with a slightly playful softness from the rounded geometry. It feels confident and attention-grabbing without becoming aggressive, making it well-suited to expressive, high-visibility typography.
The design appears intended to deliver maximum visual impact with an approachable, geometric character—prioritizing bold legibility and clean, modern shapes for display typography and strong brand statements.
In text, the dense color and tight internal spaces create a strong typographic mass, favoring short phrases and display settings over extended reading. The numerals match the bold, rounded construction and read as sturdy, poster-ready figures.