Sans Other Abmeh 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Knicknack' by Great Scott (names referenced only for comparison).
Keywords: kids branding, posters, packaging, headlines, stickers, playful, cartoonish, friendly, quirky, chunky, expressiveness, approachability, humor, handmade feel, rounded, soft corners, bouncy, irregular, hand-drawn.
A heavy, rounded sans with softly swelling strokes and noticeably irregular, hand-cut contours. Letterforms lean on compact counters and bulbous terminals, with small, off-round bowls and occasional pinched joins that create an uneven, lively rhythm. Proportions vary from glyph to glyph, and straight strokes often appear subtly bowed or tapered, reinforcing an organic, cutout-like texture at display sizes.
Well-suited to display applications where personality is the priority, such as children’s products, playful branding, event posters, packaging, and social graphics. It also works for short headlines or callouts that benefit from a friendly, comic tone rather than long-form text.
The overall tone is cheerful and mischievous, with a casual, cartoon sensibility. Its wobbly silhouettes and chunky massing feel approachable and humorous rather than formal, giving text a playful, animated voice.
The design appears intended to mimic a hand-cut or marker-drawn look while staying within a simple sans structure. Its exaggerated weight, rounded forms, and deliberate irregularity aim to add warmth and humor, making everyday words feel more expressive and informal.
The font reads best when given room: tight internal counters and heavy joins can fill in at smaller sizes, while larger settings highlight the intentionally uneven edges. Numerals share the same rounded, chunky construction, maintaining a consistent, whimsical texture across mixed alphanumeric copy.