Sans Normal Efruj 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'New Lincoln Gothic BT' by Bitstream (names referenced only for comparison).
Keywords: ui text, editorial, presentations, branding, captions, modern, clean, airy, friendly, technical, clarity, modern utility, subtle emphasis, interface readiness, monoline, rounded, geometric, open apertures, slanted.
This typeface is a slanted, monoline sans with rounded, geometric construction and smooth, consistent curves. Counters are open and generously spaced, with a crisp, uncluttered skeleton that keeps shapes clear at text sizes. The capitals feel straightforward and slightly wide in stance, while the lowercase maintains an even rhythm with simple joins and minimal stroke modulation. Figures follow the same restrained geometry, reading cleanly and evenly alongside the letters.
It works well for interface copy, dashboards, and product surfaces where a clean, contemporary slanted sans is needed. The steady texture also suits short editorial passages, presentations, and supporting brand typography, especially where an unobtrusive italic voice is useful for emphasis. It can serve effectively for captions and annotations that benefit from clarity and a light visual footprint.
The overall tone is modern and calm, with a light, airy cadence that feels efficient rather than expressive. Its slant adds a sense of motion and informality without becoming playful or decorative. The result is a friendly, contemporary voice suited to clean interfaces and understated branding.
The design appears intended to deliver a neutral, modern sans optimized for clarity, with an italic posture that provides emphasis while preserving a clean, geometric structure. The consistent stroke and open forms suggest a focus on legibility and a controlled, contemporary texture.
The drawing favors rounded terminals and smooth transitions, producing a soft edge even in angular letters. Spacing appears comfortable in the sample text, supporting continuous reading with a consistent texture and clear word shapes.