Sans Normal Nuboj 21 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, confident, modern, playful, impact, approachability, clarity, modernity, rounded, geometric, blocky, compact, high impact.
A heavy, geometric sans with broad, rounded forms and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing dense silhouettes and strong color on the page. Counters are relatively tight and apertures lean toward closed, while terminals are clean and blunt, keeping the overall rhythm compact and punchy. The lowercase shows single-storey forms and simple constructions, and the numerals match the same solid, rounded logic for a cohesive, emphatic texture.
Best suited to short, high-impact applications such as headlines, posters, identity wordmarks, packaging, and bold callouts where its dense weight and rounded geometry can carry the message. It can work for brief blocks of display text, but extended reading will benefit from generous size, spacing, and leading to keep the texture open.
The font reads as upbeat and assertive, with a friendly, contemporary tone driven by rounded geometry and chunky proportions. Its weight and compact spacing convey confidence and immediacy, making the voice feel direct and energetic rather than delicate or formal.
Designed to deliver maximum presence with a simple, geometric construction and a friendly, rounded voice. The intent appears to be a versatile display workhorse for modern branding and attention-grabbing editorial or advertising typography.
In text settings the heavy mass creates a strong, uniform typographic color, so line breaks and leading become important to avoid a crowded feel. Round letters (like O/C/G) appear especially full and stable, while diagonals and joins maintain a sturdy, engineered look.