Sans Normal Nolez 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, impactful, modern, sporty, high visibility, bold branding, headline impact, modern clarity, approachable strength, rounded, geometric, sturdy, blunt, compact.
A heavy, geometric sans with rounded bowls and broadly proportioned capitals. Strokes are consistently thick with minimal modulation, and terminals are predominantly blunt, creating a clean, blocky silhouette. Curves are built from near-circular forms (notably in O, Q, and C) paired with straight-sided verticals, giving a steady, engineered rhythm. Lowercase counters are generous and the forms stay open and clear even at large sizes, while punctuation and numerals follow the same robust, no-nonsense construction.
This font is well suited to headlines, posters, and display typography where maximum visibility and immediate readability are priorities. Its sturdy geometry works well for logos, packaging, and wayfinding/signage, especially in short phrases and bold typographic layouts. In longer passages it will feel dense and commanding, making it best as an accent face paired with a lighter text companion.
The overall tone is bold and straightforward with a friendly edge from the rounded geometry. It reads as contemporary and energetic, conveying strength and clarity without feeling harsh. The weight and wide stance give it a headline-forward presence suited to attention-grabbing messaging.
The letterforms appear designed to deliver strong, modern impact through simplified geometric construction, large counters, and consistent heavy strokes. The intention seems focused on high-visibility communication that remains approachable, balancing firmness with rounded, friendly shapes.
The design relies on simple, repeatable shapes and strong negative space, resulting in highly consistent texture across lines of text. Certain diagonals (such as in K, V, W, X, and Y) feel tightly engineered and compact, reinforcing the font’s punchy, poster-like character.