Sans Normal Iplij 6 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype; 'Gordita' by Type Atelier; and 'Clinto', 'Inovasi', 'Magnify PRO', and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, retro, friendly, energetic, impact, motion, approachability, display emphasis, soft corners, slanted, compact counters, ink-trap feel, rounded.
A heavy, right-slanted sans with broad proportions and tightly enclosed counters. Letterforms are built from rounded, softly squared geometry, with flattened terminals and occasional notch-like joins that read as subtle ink-trap detailing. Strokes maintain an even weight with minimal modulation, producing dense, high-impact word shapes and a consistent, forward-leaning rhythm.
Best suited to short, high-visibility text such as headlines, event posters, sports and lifestyle branding, packaging callouts, and promotional graphics. It can also work for subheads or display captions where a bold, energetic emphasis is needed rather than long-form reading.
The overall tone feels energetic and assertive, with a lively, sporty momentum. Its rounded construction keeps the voice approachable, while the dark mass and slant add urgency and motion reminiscent of retro athletic and promotional typography.
The design appears intended to deliver maximum impact with a sense of speed and approachability, combining rounded sans geometry with a pronounced slant and dense color. The notched joins suggest practical attention to maintaining clarity in tight counters at heavy weights.
Uppercase forms show compact interior space (notably in B, P, R) and broad, simplified structure, while lowercase maintains clear silhouettes through open joins and strong diagonals. Numerals share the same chunky, slanted build and read best at larger sizes where the internal apertures have room to breathe.