Slab Square Irna 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Equip Slab' by Hoftype and 'Kondolarge' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, editorial, retro, assertive, rugged, impact, momentum, signage, display, chunky, bracketed, angular, compact, punchy.
A heavy, right-leaning slab serif with broad proportions and compact counters. Strokes stay largely uniform in thickness, with sturdy slab terminals that read mostly square-ended and slightly bracketed, giving the forms a firm, engineered feel. The italic construction is built into the letterforms rather than relying on cursive features, keeping rhythm tight and typographic; round letters stay robust, and diagonals and joins create a crisp, forward-driving texture in text.
Best suited to headlines, posters, and branded messaging where a strong, slanted slab voice helps establish urgency and impact. It also fits packaging, labels, and sports or event graphics that benefit from a dense, high-contrast-in-size texture and confident letterforms.
The overall tone is bold and energetic, with a sporty, headline-ready presence. Its angled stance and chunky slabs suggest momentum and confidence, while the sturdy construction adds a slightly rugged, workmanlike edge. It reads as contemporary with a nod to vintage display typography.
The design appears intended to deliver a powerful slab-serif voice with built-in italic dynamism, prioritizing bold presence and fast, energetic rhythm. It balances square, sturdy terminals with enough shaping to keep text from feeling rigid, aiming for versatile display use across modern and retro-leaning applications.
In the sample text the weight and slanted rhythm produce strong word shapes and clear emphasis, especially in short lines. The numerals are substantial and consistent with the uppercase, favoring impact over delicacy, and the lowercase maintains a solid, even color that supports dense setting.