Sans Normal Mulig 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Avion' by Fenotype, 'Panton Rust' by Fontfabric, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Samplex' by Tipo Pèpel, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, punchy, retro, attention grabbing, friendly display, retro charm, rounded, soft, chunky, bouncy, informal.
A heavy, rounded sans with compact proportions and softened corners throughout. Strokes are thick and uniform, with broad, balloon-like curves and slightly irregular terminals that give the shapes a hand-cut feel. Counters are relatively small and often asymmetrical, and joins tend to be blunt rather than sharply engineered, producing a dense, high-impact silhouette. Spacing appears moderately tight in text, emphasizing a solid, blocky rhythm while retaining clear letter separation.
Best suited for headlines, posters, logos, and packaging where bold presence and friendliness are priorities. It can work well for playful branding, event promotion, kids-oriented materials, and short callouts or labels; for longer text, larger sizes and generous line spacing help preserve clarity.
The overall tone is upbeat and approachable, with a toy-like, cheerful presence that reads as casual and energetic. Its chunky forms and subtly wobbly geometry suggest a retro display voice suited to fun, attention-grabbing messaging rather than formal communication.
The design appears intended to deliver maximum impact with a warm, playful personality, using rounded geometry and simplified interior shapes to create a distinctive, approachable display voice.
Uppercase and lowercase share a consistent, rounded construction, and the numerals follow the same stout, simplified logic for strong visual coherence. The font’s heavy color and compact counters make it most comfortable at larger sizes where its quirky details and internal shapes remain open.