Sans Normal Bimad 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk Condensed' by Identity Letters, 'Multiple' by Latinotype, 'Flaco' by Letter Edit, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, pragmatic, clarity, versatility, modernity, impact, rounded, solid, geometric, open, high legibility.
A sturdy, rounded sans with smooth, geometric curves and largely even stroke weight. Letterforms are built from broad circular bowls and straight-sided stems with gently softened corners, producing a calm, consistent rhythm in both caps and lowercase. Apertures are fairly open (notably in C, S, and e), counters are generous, and terminals are clean and simple without ornament. The lowercase shows compact, utilitarian shapes with a straightforward double-storey a, a looped g, and a short, functional t; numerals are similarly robust and clear at display sizes.
Well-suited to headlines and short blocks of copy where a bold, clean voice is needed, such as branding, posters, packaging, and UI or product labels. The open forms and simple construction also make it a good choice for signage and wayfinding at larger sizes.
The overall tone is modern and approachable, with a confident, no-nonsense solidity. Its rounded geometry keeps it friendly rather than severe, making it feel contemporary and dependable for everyday communication.
The design appears intended to deliver a contemporary, highly legible sans with rounded geometric construction and a strong typographic presence. It prioritizes clarity, uniformity, and a friendly neutrality that can adapt across many modern graphic contexts.
Proportions lean toward wide, stable shapes with strong vertical presence, and the heavy color holds up well in large sizes. The sample text reads smoothly with a consistent texture, suggesting a design tuned for clarity and impact rather than delicacy.