Sans Normal Amkif 15 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: headlines, ui, signage, branding, packaging, clean, modern, neutral, confident, friendly, clarity, versatility, modernity, cohesion, geometric, monolinear, rounded, open apertures, high legibility.
A solid, geometric sans with monolinear strokes and broadly rounded curves. Letterforms are built from clear circular and elliptical geometry with compact counters and a steady, even rhythm. Terminals are clean and mostly straight-cut, while joins stay smooth, giving the overall texture a dense but orderly color in text. Capitals read wide and stable, and the numerals follow the same simplified, rounded construction for a cohesive set.
Well-suited to headlines and subheads where a clean, contemporary sans is needed, and it also works effectively in UI labels, navigation, and wayfinding thanks to its straightforward forms. It can support branding and packaging where a modern, geometric tone is desirable and numerals need to harmonize with the letterforms.
The tone is modern and pragmatic, projecting clarity and confidence without feeling sterile. Its rounded geometry and steady weight lend a subtly friendly, approachable voice suited to contemporary communication and branding.
The design appears intended to provide a contemporary, highly legible geometric sans with a calm, consistent texture, prioritizing simple construction and clear forms for versatile everyday use across digital and print contexts.
The sample text shows strong word-shape clarity and consistent spacing that keeps lines looking even at display sizes. Curves remain prominent across both letters and figures, helping the design feel cohesive across mixed-case and numeric settings.