Sans Contrasted Mawu 3 is a bold, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, sporty, futuristic, casual, confident, impact, motion, modernity, approachability, distinctiveness, rounded, oblique, streamlined, soft corners, ink-like.
A forward-leaning sans with expanded proportions and rounded, tapered strokes. Forms are built from smooth, slightly calligraphic curves with soft corners and wedge-like terminals, giving many letters a swept, aerodynamic feel. Counters tend toward open, oval shapes, and stroke joins often sharpen into pointed angles (notably in diagonals), creating a lively rhythm despite the overall smoothness. The contrast shows through in thick-to-thin modulation along curves and at terminals, producing a fast, brush-inflected texture while remaining clearly non-serif.
Best suited to short-to-medium display settings where its slanted, expanded stance and tapered modulation can be appreciated—such as headlines, logos, product names, posters, and packaging. It can also work for subheads or callouts in UI or editorial layouts when a dynamic, informal voice is desired, though the strong personality may be less ideal for long body text.
The overall tone is energetic and contemporary, with a sense of speed and motion. Its oblique stance and streamlined curves evoke sports branding, action themes, and modern tech-forward styling, while the rounded terminals keep it approachable rather than aggressive.
The design appears intended to merge a clean sans foundation with brush-like modulation to suggest motion and modernity. Wide proportions and rounded, tapered terminals prioritize impact and immediacy, aiming for high visibility and a distinctive, energetic voice in branding and display typography.
Uppercase forms read wide and stable, while lowercase introduces more handwritten inflection in letters like a, g, and y, increasing personality in running text. Numerals are similarly rounded and compact within the wide set, maintaining the same tapered stroke logic for a cohesive, display-oriented color.