Print Harum 4 is a regular weight, wide, medium contrast, upright, short x-height font.
Keywords: posters, packaging, headlines, social media, branding, playful, casual, friendly, handmade, quirky, handmade warmth, informal clarity, casual emphasis, human texture, brushy, rounded, loose, bouncy, organic.
A loose, hand-drawn print with brush-like strokes and softly rounded terminals. Letterforms show noticeable variation in stroke width and pressure, with slightly irregular contours that keep the texture lively. Proportions are open and generously spaced, with broad bowls and a relaxed baseline that gently wavers. Capitals are simple and bold in silhouette, while lowercase forms remain clear but informal, with simplified joins and occasional angular flicks on diagonals.
Well suited to short-to-medium headlines where a friendly, handmade voice is desired—posters, packaging callouts, café menus, kids-focused materials, and casual branding. It can also work for social graphics and quotes where a warm, informal tone is more important than strict typographic uniformity.
The overall tone is casual and upbeat, like quick marker lettering in a notebook or on a poster. Its irregularities read as intentional and personable, giving text a conversational, approachable feel rather than a polished or corporate one.
The design appears intended to capture the immediacy of hand-lettered marker or brush writing while keeping letterforms simple and readable. Its controlled irregularity and broad, open shapes suggest a focus on personality and approachability for display text.
Counters stay fairly open in letters like o, e, and a, helping legibility despite the rougher edges. Numerals follow the same drawn rhythm, with rounded shapes and occasional asymmetry that reinforces the handmade character. The sample text shows steady readability at display sizes, where the textured stroke and bouncy rhythm become key stylistic features.