Sans Normal Beliw 1 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, book covers, playful, quirky, retro, handmade, friendly, personality, compactness, informality, display use, retro flavor, condensed, bouncy, irregular, tall, whimsical.
A condensed sans with tall proportions, slightly uneven construction, and softly rounded terminals. Strokes stay largely monolinear, but the outlines show subtle wobble and hand-drawn tension that creates a lively rhythm. Curves are compact and slightly pinched, while verticals dominate, giving the alphabet a narrow, upright stance. Counters are small and tidy, spacing is active rather than strictly uniform, and the numerals follow the same lean, compact geometry with a gently eccentric silhouette.
Best suited for display work where a condensed footprint and a personable voice are useful—posters, titles, packaging, brand marks, and cover typography. It can also work for short bursts of text (captions, callouts, pull quotes) when a distinctive, playful tone is desired.
The overall tone is playful and characterful, evoking a casual, homemade feel with a light retro sensibility. Its narrow, springy shapes and faint irregularities read as approachable and slightly humorous rather than formal or corporate.
The design appears intended to deliver a compact, space-saving sans with a deliberately handmade, quirky finish. Its consistent narrow structure and monolinear drawing prioritize clarity at display sizes while adding personality through controlled irregularity and rounded, friendly shapes.
The font’s personality comes from consistent micro-variations in stroke edges and a gently elastic baseline feel in running text. Uppercase forms appear more rigid and sign-like, while lowercase adds more bounce and informality, creating a friendly texture in headlines and short passages.