Sans Normal Jubel 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Golden Decades' by Dharma Type, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, confident, modern, dynamic, impact, motion, attention, modern branding, display strength, slanted, geometric, compact, heavy, clean.
A heavy, slanted sans with broad proportions and smooth, geometric curves. Strokes stay largely even, producing a solid, poster-like color, while counters are moderately open and the overall fit is tight for strong word shapes. Terminals are clean and mostly straight-cut, with rounded bowls and consistent curvature across letters and numerals. The italic angle reads as purposeful and energetic rather than calligraphic, keeping the construction firmly in a contemporary sans direction.
Best suited for display use where impact and motion are desirable—headlines, promotional graphics, and brand marks that need to feel energetic and contemporary. It can also work well on packaging and apparel-style graphics where bold, slanted letterforms signal performance and urgency. For longer reading, it will be most comfortable when given generous leading and size to avoid an overly dense texture.
The font conveys speed and assertiveness, with a forward-leaning stance that feels active and competitive. Its dense weight and wide stance give it a confident, high-impact tone suited to attention-grabbing messaging. Overall, it feels modern and no-nonsense, emphasizing momentum and clarity over delicacy.
This design appears intended as a high-impact italic sans for modern display typography, prioritizing momentum, strong silhouettes, and a cohesive geometric rhythm. The consistent stroke weight and clean terminals suggest an emphasis on reproducibility across branding and promotional contexts, with forms tuned to look powerful and stable at large sizes.
In the sample text, the bold slant and tight spacing create a continuous, high-energy texture that holds together well at large sizes. Round letters maintain a stable baseline presence, while diagonals and angled joins add a sharp, athletic edge. Numerals match the letterforms closely in weight and curvature, supporting cohesive mixed-type settings.