Sans Normal Amguh 15 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Futura ND' by Neufville Digital, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, editorial, clean, modern, friendly, neutral, corporate, legibility, versatility, modernity, clarity, system use, geometric, rounded, crisp, even, open.
A clean, geometric sans with round counters and smooth circular construction across O/C/G and numerals. Strokes maintain an even weight with minimal modulation, and terminals are mostly straight and crisp, giving the forms a clear, contemporary finish. Uppercase letters feel broad and steady with simple, rational structure (notably the straight-sided M/N and the balanced, open C/S), while lowercase is compact with a relatively small x-height and generous internal space in letters like a, e, and o. Numerals are straightforward and highly legible, with open shapes and consistent rhythm that match the letterforms.
It suits interface and product typography where clarity and consistency matter, and it scales well for signage and wayfinding thanks to its open counters and straightforward forms. The clean geometry also makes it a good fit for branding systems and headings, while the even rhythm supports short-to-medium editorial text blocks.
The overall tone is modern and approachable without becoming playful. Its geometric regularity reads as dependable and efficient, while the rounded bowls keep it from feeling harsh or overly technical.
The font appears designed to provide a versatile, contemporary sans with geometric clarity and dependable legibility across display and text settings. Its restrained details and consistent construction suggest an emphasis on neutrality, system compatibility, and easy typographic pairing.
Spacing and proportions appear even and controlled, supporting a calm typographic color in text. The design leans on simple geometry—circles and straight segments—resulting in predictable, stable word shapes and clear differentiation between similar forms.