Sans Normal Okbiz 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Arabic', 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Janna' by Linotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, approachable, clarity, impact, modernity, versatility, approachability, rounded, geometric, monolinear, open counters, high legibility.
A sturdy sans with generous, rounded geometry and largely even stroke weight. Curves are smooth and full, with open counters and broad bowls that keep letters airy despite the heavy weight. Terminals are mostly straight-cut, and joins feel clean and controlled rather than calligraphic. Uppercase proportions are wide and stable, while the lowercase maintains clear, simple silhouettes with minimal modulation and comfortable spacing.
Well suited to bold headlines, brand marks, and short marketing copy where impact and clarity matter. The open shapes and steady rhythm also make it effective for signage and UI labels at medium-to-large sizes, including number-heavy contexts like pricing or navigation.
The overall tone is modern and straightforward, with a friendly warmth coming from the rounded forms and open apertures. Its weight and width give it a confident, assertive voice without feeling aggressive, making it read as approachable and practical.
The design appears intended to deliver a contemporary, highly legible sans with a strong footprint and friendly geometry. It prioritizes clear forms, even color, and easy readability in display-oriented applications while remaining tidy and utilitarian in tone.
The numerals match the letterforms in width and mass, with simple, highly legible shapes suited to quick scanning. Punctuation and basic symbols shown in the sample text sit solidly with the surrounding letter weight, supporting dense settings without looking spindly.