Sans Normal Surev 1 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Sinova' by Linotype, 'Organic Pro' by Positype, 'Aisling Sans' by S6 Foundry, 'Foundry Form Sans' by The Foundry, and 'Botija' by Tipo (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, approachable, modern, soft, soften geometry, friendly branding, high impact, clear display, rounded, geometric, smooth, chunky, open.
A rounded, geometric sans with smooth, monolinear construction and generously softened terminals. Curves are broadly elliptical and counters are open, giving letters a clear, airy interior despite the heavy stroke. Overall proportions feel compact with sturdy verticals and wide bowls; joins are clean and the shapes read as built from simple circles and straight segments. The lowercase shows single‑storey forms (notably a and g) and a short, simple t, reinforcing a streamlined, contemporary texture. Numerals follow the same rounded logic, with uniform weight and large, friendly curves.
Well suited for headlines, logos, packaging, and signage where a friendly, modern presence is needed. It also works for short UI labels or marketing callouts, especially at larger sizes where its rounded details and open counters are most visible.
The font projects a warm, informal tone: solid and confident without feeling severe. Its rounded corners and generous curves create a playful, approachable voice that fits contemporary product and brand contexts while remaining straightforward and legible.
The design appears intended to combine geometric clarity with softened edges, delivering a contemporary sans that feels personable and inviting. It prioritizes strong, simple silhouettes and consistent rounding to create an easily recognizable, brand-ready texture.
Rhythm is even and stable across the sample text, with consistent rounding at corners and terminals that reduces harshness at large sizes. The overall color is dense and attention‑grabbing, making it feel best suited to prominent, short to medium-length text settings.