Sans Normal Radev 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, approachable, playful, soft, modern, soften geometry, friendly clarity, display impact, simple legibility, rounded, chunky, smooth, monoline, open counters.
A heavy, rounded sans with softly squared terminals and consistently smooth curves. Strokes read largely monoline, with rounded joins and generous interior counters that keep forms clear despite the weight. The uppercase is compact and sturdy, while lowercase shapes are simple and geometric; the single-storey forms and short, rounded terminals contribute to an even, rhythmic texture in text. Numerals are similarly rounded and uniform, with a straightforward, signage-like clarity.
Well suited to branding systems that need warmth and confidence, as well as packaging, posters, and bold headings where a soft geometric voice is desired. It also works for signage and UI titles where quick recognition benefits from simple shapes and open counters.
The overall tone is friendly and casual, with a soft, upbeat character that feels contemporary rather than technical. Rounded corners and thick, even strokes give it a welcoming, low-stress voice that suits playful or community-oriented messaging without becoming novelty.
Designed to deliver a confident, contemporary sans with softened geometry—prioritizing clarity and impact while projecting an inviting, personable tone.
The font’s broad curves and softened corners produce a stable, high-impact silhouette at display sizes, while the open apertures and counters help maintain legibility in longer settings. Round punctuation and the consistent terminal treatment reinforce the cohesive, approachable aesthetic.