Sans Normal Rokap 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, approachable, casual, modern, approachability, clarity, cheerful tone, geometric softness, rounded, soft, monoline, open, bubbly.
A rounded, monoline sans with soft terminals and generously curved bowls. Strokes maintain an even thickness with minimal contrast, creating a smooth, uniform color in text. Proportions are broad and open, with large counters and wide, circular forms that keep letters airy and legible. Corners are consistently softened, and diagonals (as in K, V, W, X) are slightly relaxed, reinforcing an informal, easygoing rhythm across caps, lowercase, and numerals.
Well-suited to brand identities that need an approachable voice, as well as packaging, posters, and large-format headlines where the rounded forms can carry personality. Its open counters and even stroke weight also make it a comfortable option for short UI labels, wayfinding, and other concise text applications where friendliness is desired.
The overall tone is warm and personable, with a subtly “hand-friendly” softness despite its clean, geometric construction. Its rounded endings and open shapes read as inviting and lighthearted, making it feel more conversational than corporate.
The design appears intended to deliver a clean sans-serif foundation with softened geometry, prioritizing approachability and visual ease. By keeping strokes uniform and shapes round and open, it aims for high immediate recognizability while projecting a casual, welcoming character.
The lowercase shows simple, single-storey structures and clear, open apertures that help maintain clarity at display sizes. Numerals follow the same rounded logic, with smooth curves and uncomplicated silhouettes that visually match the alphabet.