Sans Normal Roguw 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Vito' by Dots&Stripes Type, 'LCT Picon' by LCT, and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, ui, friendly, casual, approachable, playful, modern, soften tone, increase approachability, modern simplicity, everyday readability, rounded, soft, open, smooth, informal.
A rounded sans with softly inflated strokes and gently squared terminals that give forms a subtly “molded” look. Curves are smooth and open, with broad bowls and generous apertures, creating an easy rhythm in both uppercase and lowercase. Stroke endings tend to flatten slightly rather than taper, and joins stay clean and uncluttered, keeping the overall silhouette simple and readable. Numerals follow the same rounded construction, with clear, uncomplicated shapes and consistent width relationships across the set.
Well-suited to friendly branding, packaging, and poster headlines where a soft, approachable voice is needed. It also fits UI labels, onboarding screens, and promotional graphics that benefit from clear letterforms with a gentle, non-technical feel.
The overall tone feels warm and conversational, leaning informal without becoming novelty. Its softened geometry and slightly bouncy contours suggest a human, friendly presence that works well for brands or messages aiming to feel welcoming and uncomplicated.
Likely designed to deliver a contemporary rounded sans that feels approachable and versatile, pairing straightforward construction with softened terminals to reduce harshness and add personality. The goal appears to be a clean, modern read with an informal, friendly edge.
The type shows a consistent rounded-rectangle influence across straight strokes and counters, which helps unify the alphabet and gives it a distinct, recognizable texture in paragraphs. Spacing appears comfortable and even in the sample text, supporting steady readability at larger text and display sizes.