Slab Contrasted Amta 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, signage, western, assertive, rugged, retro, industrial, impact, display, poster styling, durability, attention, blocky, bracketed, ink-trap-like, rounded corners, tight apertures.
A heavy, block-built slab serif with broad proportions and compact internal counters. Strokes are strongly weighted with gently rounded corners and subtle notches at joins that read like ink-trap-like cut-ins, helping define joints in letters such as N, M, K, and V. Serifs are wide and blunt with slight bracketing, and the overall rhythm is steady and horizontal, producing a dense, poster-ready texture. Numerals follow the same chunky construction, with simplified forms and firm baseline presence.
This font performs best in display roles such as posters, headlines, brand marks, and packaging where a strong, wide slab presence is desirable. It also suits signage and badges that need to read quickly at distance, particularly when set in short phrases or all caps.
The tone is bold and emphatic, blending a frontier poster attitude with an industrial, workmanlike solidity. Its wide stance and dark color give it a confident, no-nonsense voice that feels suited to attention-grabbing statements rather than quiet text.
The likely intention is to deliver a bold slab serif optimized for high-impact display typography, combining wide proportions and blunt serifs with small cut-ins that keep letterforms crisp under heavy weight. The overall construction emphasizes durability and a classic poster sensibility.
The design favors large, open shapes over fine detail, but many letters still keep tight apertures, creating a compact, high-impact silhouette in words. The heavy weight makes spacing and word shapes feel tight and cohesive, especially in all-caps settings.