Slab Contrasted Amsi 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, industrial, retro, assertive, mechanical, sturdy, impact, solidity, display, authority, slab-serif, blocky, high-impact, compact counters, heavy brackets.
A hefty slab-serif with broad, squared proportions and pronounced rectangular serifs that read like built-in platforms. Strokes are thick and confident with clear, visible contrast between main stems and cross-strokes, and the join behavior stays crisp and engineered. Counters are relatively tight, especially in letters like B, P, R, a, and e, which reinforces a dense, poster-like texture. The overall rhythm is steady and uniform, with a strong baseline presence and consistent slab treatment across caps, lowercase, and numerals.
Best suited to display settings where weight and width can do the work: headlines, posters, storefront or wayfinding-style signage, and bold brand marks. It also fits packaging and labels that need a strong, traditional slab voice. In longer passages it will feel dense, so it’s most effective at larger sizes or in short, emphatic blocks of text.
The tone is forceful and workmanlike, evoking utilitarian signage and mid-century display typography. It feels bold in personality—more about authority and presence than subtlety—while the slab details add a classic, slightly vintage flavor. The wide stance and heavy terminals project confidence and solidity.
The design appears intended to deliver maximum visual impact through wide proportions, heavy slab serifs, and a controlled, engineered rhythm. It prioritizes solidity and readability at display sizes, aiming for a confident, industrial-leaning slab aesthetic with a retro sign-painter sensibility.
Uppercase forms are particularly commanding, with wide bowls and prominent horizontal slabs. Lowercase maintains the same industrial logic, giving text a chunky, high-density color at larger sizes. Numerals are robust and geometric, matching the letterforms’ squared-off, engineered character.