Slab Square Pesu 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Nuga' by 38-lineart (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, academic, confident, utilitarian, retro, readability, authority, impact, print tone, slab serif, blocky, sturdy, bracketless, monolinear.
A robust slab serif with heavy, square-ended serifs and largely monolinear strokes. The letterforms are upright and open, with broad proportions and generous counters that keep the texture even in longer settings. Serifs are bold and mostly unbracketed, producing a crisp, architectural silhouette; curves (C, O, S) stay round but are anchored by flat terminals and strong horizontals. Numerals and lowercase follow the same sturdy, no-nonsense construction, giving the design a consistent, high-ink presence without relying on contrast.
Well-suited to headlines, subheads, and editorial typography where a sturdy, authoritative presence is helpful. It also fits branding and packaging that benefit from a classic, print-forward slab-serif feel, and works effectively for posters or signage needing clear, bold letterforms.
The overall tone feels dependable and institutional, with an editorial seriousness that reads as confident and straightforward. Its chunky slabs and steady rhythm suggest a practical, workmanlike voice with a subtle retro flavor reminiscent of traditional print and signage.
The design appears intended to deliver a strong, readable slab-serif voice with a stable texture and clear, assertive shapes. It prioritizes solidity and consistency across cases and numerals, aiming for dependable performance in prominent typographic roles.
In text, the strong serifs create clear word shapes and a pronounced baseline, while the broad set and open apertures help maintain clarity at display and headline sizes. The design’s squared terminals and firm horizontals emphasize structure and stability more than delicacy or calligraphic motion.