Slab Contrasted Urma 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, signage, sturdy, heritage, confident, workmanlike, robustness, authority, print texture, readability, slab serif, bracketed, robust, high-ink, compact counters.
A sturdy slab-serif with strongly bracketed serifs, hefty vertical stems, and a clear, even rhythm across the alphabet. Letterforms are upright with firm, squared terminals and rounded joins, giving the texture a solid, printed feel. Contrast is present but controlled: curves and diagonals show slight thinning against dominant stems, while the slab feet and caps remain emphatic. The design reads wide and stable, with generous top serifs and substantial bottom slabs that anchor lines in text and display.
This font performs well in headlines, subheads, and short blocks of copy where its strong slabs can contribute character and hierarchy. It also suits posters, signage, and packaging that benefit from a sturdy, traditional serif presence and high visual impact.
The overall tone is confident and traditional, leaning toward an editorial, bookish voice with a touch of industrial sturdiness. Its heavy serifs and deliberate proportions convey authority and reliability, evoking classic newspaper or poster typography without feeling overly ornate.
The design appears intended to deliver a robust slab-serif voice that remains legible and consistent in real-world settings, pairing classic proportions with heavy serifs for emphasis. It aims for a dependable, editorial texture that can hold attention in both display and text-forward applications.
In the samples, the heavy slabs create strong horizontal bands that add emphasis and a distinctive “inked” color in paragraphs. The numerals share the same weighty construction and grounded stance, supporting consistent typographic texture when mixing text and figures.