Sans Normal Afkud 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Lemon Milk Pro' by Marsnev, 'Madani' by NamelaType, 'Gravita' by TipoType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, packaging, modern, clean, dynamic, friendly, sporty, emphasis, modernization, clarity, impact, oblique, rounded terminals, smooth curves, open counters, generous apertures.
A slanted, sans-serif design built from smooth, rounded curves and relatively uniform stroke thickness. Forms are compact and sturdy with broad, open counters (notably in C, G, O, e, and a) and clean joins that keep the texture even in text. Terminals are mostly blunt with softly rounded edges, and several letters show subtle humanist shaping—such as the angled entry/exit strokes and the slightly varied curve tension—while maintaining an overall geometric clarity. The numerals follow the same oblique rhythm, with rounded bowls and simple, legible constructions.
Well suited to brand identities, advertising, and packaging that benefit from a modern, active voice. The smooth, open shapes and consistent slant also make it effective for headlines, subheads, and short blocks of text where a clean but expressive sans presence is desired.
The overall tone is contemporary and energetic, combining a crisp, engineered feel with approachable softness from the rounded curves. Its forward slant adds motion and emphasis, giving it a sporty, headline-ready character without becoming overly aggressive.
The design appears intended as a contemporary italic companion or standalone oblique sans that delivers emphasis through motion rather than contrast. It aims to balance geometric simplicity with comfortable readability, creating a versatile voice for modern communication and prominent display settings.
The oblique angle is consistent across caps, lowercase, and figures, producing a steady rightward momentum. Spacing appears balanced for display-to-text use, and the letterforms maintain distinct silhouettes (e.g., Q tail, G spur, and the compact, rounded a/e) that help word shapes stay clear at larger paragraph sizes.