Sans Normal Kulih 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Helvetica' and 'Helvetica Thai' by Linotype, 'H Central' by MacCampus, and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, assertive, friendly, emphasis, motion, impact, modernity, approachability, rounded, slanted, compact, clean, high impact.
A slanted, heavy sans with smooth, rounded curves and a clean, monoline construction. Letterforms are compact with sturdy verticals, broad bowls, and softly squared terminals that keep the texture dense and even. Counters are open enough to stay readable at display sizes, while the italic angle and tight internal shapes create a fast, forward-leaning rhythm across words and lines.
Best suited to headlines, branding marks, posters, and other large-scale typography where its weight and italic momentum can carry a message. It also fits energetic retail, sports, and lifestyle applications, and can serve well for short UI callouts or labels when used at larger sizes with comfortable tracking.
The overall tone is energetic and confident, with a distinctly contemporary, action-oriented feel. Its rounded geometry adds approachability, preventing the weight and slant from becoming harsh, and giving it a sporty, promotional voice.
The design appears intended to deliver high-impact, contemporary messaging with a sense of motion. It prioritizes bold clarity, rounded modern forms, and an italic stance that signals speed and emphasis in display-driven contexts.
The figures are robust and simple, matching the letters in weight and roundness for cohesive headlines and numerals. In the sample text, the diagonal stress from the slant is consistent, producing a strong horizontal flow that works best when spacing is allowed to breathe.