Sans Normal Apdem 11 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, branding, signage, editorial, clean, modern, friendly, neutral, approachable, versatility, readability, modernity, clarity, geometric, rounded, crisp, minimal, open.
A clean sans serif with a geometric foundation and gently rounded curves. Strokes appear even and consistent, with smooth circular forms in letters like O and C, and neatly finished terminals that keep the texture tidy. Counters are open and fairly generous, and the overall spacing and rhythm feel balanced for continuous reading. Diagonals and joins are crisp (notably in V, W, X, and Y), while bowls and shoulders stay soft and regular, producing an even, calm typographic color.
Well-suited for interface copy, product and marketing text, and general-purpose editorial typography where a clean, modern voice is needed. Its clear shapes and open counters also make it a solid choice for wayfinding, labels, and other short-to-medium reading contexts.
The design reads as modern and straightforward, with a friendly neutrality that avoids looking stark. Its rounded construction and open shapes give it an approachable tone suitable for everyday communication, while the disciplined geometry keeps it professional and controlled.
The font appears designed as a versatile, no-drama sans: geometric enough to feel contemporary, but rounded and open enough to remain friendly and readable. The consistent stroke logic and restrained detailing suggest an emphasis on broad usability across both display moments and everyday text.
The numeral set matches the letterforms closely, with simple, legible shapes and consistent stroke behavior. Uppercase forms feel stable and signage-ready, while lowercase shapes maintain clarity in text, contributing to a smooth, predictable reading rhythm.