Sans Normal Amgef 16 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Urania' by Hoftype, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, 'Gilmer' by Piotr Łapa, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui, branding, signage, headlines, packaging, modern, neutral, friendly, clean, tech, clarity, versatility, modernity, approachability, geometric, rounded, open, sturdy, unfussy.
A clean geometric sans with predominantly circular bowls and smooth, continuous curves paired with straight-sided stems. Terminals are mostly flat and crisp, with rounded joins that keep the texture even and calm. Counters are open and generous, contributing to clear interior shapes in letters like a, e, and s. Proportions feel slightly expanded horizontally, and the overall rhythm is steady, with consistent stroke thickness and minimal modulation.
Works well for interface typography, wayfinding, and product labeling where quick recognition and an even typographic color are important. The slightly roomy proportions and open counters also suit short to medium-length reading on screens, while the clean shapes make it effective for logos and contemporary brand systems.
The overall tone is modern and straightforward, projecting clarity and approachability without feeling decorative. Its rounded geometry gives it a mild, friendly warmth, while the crisp terminals and simple construction keep it professional and contemporary.
The design appears intended as a versatile, geometry-led sans that balances neutrality with a soft, rounded friendliness. Its simplified lowercase construction and open counters suggest an emphasis on clarity and consistency across both display and functional text settings.
The numerals share the same geometric construction and maintain a consistent presence alongside capitals and lowercase. The lowercase shows single-storey forms (notably a and g), reinforcing the geometric, contemporary feel and keeping shapes simple at text sizes.