Sans Normal Ednim 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Macho' by Dada Studio (names referenced only for comparison).
Keywords: ui text, brand voice, packaging, posters, editorial, friendly, casual, modern, warm, approachable, approachability, readability, modernity, informality, text emphasis, humanist, rounded, open, airy, lively.
A gently slanted sans with rounded, softly modulated strokes and open apertures. Curves are smooth and elliptical, with terminals that feel subtly tapered rather than abruptly cut, giving the letterforms a soft, handwritten-adjacent rhythm without becoming script-like. Uppercase shapes stay clean and simple, while the lowercase shows more personality through single-storey forms and slightly varied stroke gestures. Numerals follow the same rounded construction with clear, uncomplicated silhouettes.
Well suited to interfaces and product communication that benefit from a warm, approachable voice, as well as short editorial passages and pull quotes where a lively slanted sans can add energy. It can also work effectively for brand accents, packaging copy, and poster subheads where clarity and friendliness are both desired.
The overall tone is informal and personable, with a light, breezy cadence that reads as contemporary and friendly. The italic angle adds motion and an optimistic, conversational feel, making text feel less rigid and more human.
The design appears intended to provide a modern, readable italic sans with a human touch—combining clean, rounded construction with just enough personality in the lowercase to feel conversational in continuous text.
The design relies on consistent rounded geometry and generous counters, which helps keep forms distinct at a glance. The slant is steady across letters and figures, supporting a cohesive texture in running text while preserving simple, uncluttered shapes.