Sans Normal Efrub 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, captions, marketing, modern, clean, friendly, calm, approachable, readability, neutrality, modern tone, soft emphasis, humanist, rounded, open apertures, airy, neutral.
A slanted sans with smooth, round geometry and a gently humanist construction. Strokes stay even and uncluttered, with rounded terminals and open apertures that keep counters clear. Proportions are balanced and contemporary: capitals are straightforward and spacious, while the lowercase shows soft curves (notably in a, e, s) and a single-storey a with a simple, curved shoulder. The overall rhythm is steady and readable, with moderate spacing and an unobtrusive italic angle that feels continuous rather than calligraphic.
Well-suited to interface copy, product branding, and general-purpose editorial text where a clean, contemporary italic is needed. It should also work effectively for captions, pull quotes, and short marketing lines that benefit from a light, friendly emphasis without strong stylistic distraction.
The tone is modern and easygoing, projecting clarity and approachability more than formality. Its slant adds a subtle sense of motion and informality, while the rounded shapes keep it friendly and non-technical.
Likely designed as a versatile italic companion for everyday communication, emphasizing clarity and a smooth, modern texture. The goal appears to be an unobtrusive, approachable slanted sans that reads comfortably in continuous text while still signaling emphasis.
The figures appear simple and streamlined, matching the letterforms with consistent curvature and minimal detailing. The design maintains a cohesive, smooth texture in text, avoiding sharp joins or high-tension corners for a softer typographic color.