Sans Other Gula 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, branding, packaging, industrial, stenciled, retro, display, geometric, display impact, stencil effect, graphic texture, signage voice, modular, blocky, cut-out, high-impact, graphic.
A heavy, geometric sans built from broad verticals and simplified bowls, with frequent internal cut-ins that create a stencil-like, split-letter construction. Counters are reduced to bold, rounded segments, and many glyphs use vertical or diagonal slits as a recurring motif, producing a modular, cut-out look. Terminals are mostly flat and squared, curves are clean and circular, and the overall rhythm is compact and punchy with strong black shapes and crisp negative-space carving.
This font is best suited to large sizes where the internal cut-ins and bold counters can be appreciated—posters, headlines, logo wordmarks, packaging, and signage. It can also work for short, high-contrast callouts (numbers, labels, section headers) where a strong industrial/display voice is desired.
The tone is assertive and industrial, with a vintage display feel reminiscent of signage, labeling, and engineered materials. The repeated splits and cutaways add a mechanical, constructed personality that reads as both retro and contemporary-graphic. Overall, it communicates impact and attitude more than neutrality or text comfort.
The design intention appears to be a high-impact display sans with a deliberate stencil/cut-out construction, prioritizing graphic character and recognizability. The consistent modular slits and simplified geometry suggest it was drawn to create a distinctive, system-like texture across words, especially in uppercase settings.
The stencil breaks and internal notches are consistent across letters and numerals, helping the face feel systemized despite the unconventional constructions. The uppercase forms appear especially emblematic, while the lowercase retains the same cut-out logic for continuity in headlines.