Sans Normal Okbab 23 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Grava' by Positype, and 'Core Sans C' and 'Core Sans CR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, confident, clean, approachable, clarity, impact, modernity, approachability, geometric, rounded, solid, even, compact.
A sturdy sans with predominantly geometric construction and generously rounded curves. Strokes stay even throughout, creating a smooth, low-friction texture, while terminals are clean and largely straight-cut. Counters are open and stable, with circular forms (C, O, Q, 0) reading as near-round and consistent, and joins kept simple for clarity. Spacing and proportions feel balanced and contemporary, producing a dense but readable rhythm in both uppercase and lowercase.
Well-suited to headlines, logos, and brand wordmarks where a clean, confident voice is needed. It also performs strongly in posters, signage, and packaging thanks to its sturdy strokes and open shapes, holding up well at larger sizes and in high-contrast applications.
The overall tone is straightforward and friendly, with a confident, contemporary presence. Its rounded geometry gives it an approachable feel, while the heavy color and crisp structure keep it assertive and utilitarian rather than playful.
The design appears intended to provide a modern, versatile sans with a geometric backbone and an approachable tone, emphasizing clarity, consistency, and strong visual presence for contemporary communication.
The numerals mirror the letterforms’ rounded, solid construction, maintaining consistent weight and clear silhouettes. In text, the font produces strong emphasis and high visual impact, suggesting it’s tuned more for display and short reads than delicate typographic nuance.