Sans Normal Udnem 3 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, editorial, confident, classic, sturdy, friendly, impact, legibility, heritage-modern mix, display strength, editorial authority, bracketed serif, soft curves, ink-trap like, generous counters, rounded terminals.
A robust, high-impact roman with substantial strokes, gently bracketed serifs, and broad proportions. Curves are full and round with generous counters, while joins and inner corners show subtle notches that read like ink-trap influences, helping openings stay clear at heavy weights. Stroke contrast is present but controlled, and the overall rhythm is steady and even, with a slightly calligraphic feel in the way curves taper into stems. Numerals and capitals appear built for display clarity, with prominent bowls and a strong baseline presence.
Best suited to headlines, subheads, and identity work where a dense, confident texture is desired. It will also perform well in editorial and packaging contexts when used at moderate to large sizes, especially where strong contrast against white space is needed.
The tone is assertive and dependable, balancing traditional bookish cues with a friendly, modern solidity. It feels authoritative without becoming severe, making it suitable for branding that wants heritage signals with contemporary punch.
Likely designed to deliver a bold, contemporary take on a classic roman voice: wide, highly legible shapes with softened detailing that holds up in impactful settings. The detailing suggests an emphasis on maintaining clarity in heavy strokes while keeping an approachable, familiar reading impression.
Uppercase forms show a stately, poster-ready stance, while lowercase keeps a readable, workhorse texture with open apertures and substantial punctuation presence. The overall color on the page is dark and consistent, producing strong emphasis in headlines and short blocks of copy.