Sans Normal Udbem 7 is a bold, normal width, medium contrast, upright, short x-height font visually similar to 'Opal Bulgarian' by Context Foundry; 'Jalal', 'Mitra', 'Optima', and 'Optima Cyrillic' by Linotype; 'Columbia Serial' by SoftMaker; and 'Classico' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, retro, soft, confident, informal, approachability, display impact, retro charm, warm branding, rounded, ball terminals, teardrop terminals, soft corners, slab-like joins.
A heavy, rounded letterform with smooth curves, softened corners, and a generally compact, sturdy build. Strokes end in bulbous, teardrop-like terminals in many lowercase letters (notably c, e, f, g, r, s), while verticals and joins remain thick and stable, giving a slightly sculpted, hand-cut feel despite consistent geometry. Uppercase shapes are broad and simple with gently tapered interior curves, and the overall rhythm is robust and dark, with counters kept relatively tight for a bold, poster-ready texture.
Best suited to display work where its dense weight and rounded terminals can be appreciated—headlines, posters, packaging, and brand marks. It can also work for short bursts of text such as pull quotes or signage, especially where a friendly, retro-leaning voice is desired.
The tone reads warm and approachable, with a playful retro flavor that feels inviting rather than formal. Its chunky presence communicates confidence and friendliness, lending a casual, human touch to headlines and short statements.
Likely designed to deliver a bold, approachable display voice with softened geometry and distinctive terminal shapes. The goal appears to be high impact without harshness, combining sturdy construction with playful, rounded details for memorable typographic color.
The lowercase shows pronounced personality through asymmetric curves and terminal shapes, creating a lively texture in text while keeping the overall silhouette cohesive. Numerals are similarly weighty and rounded, matching the strong, high-impact color of the alphabet.