Sans Normal Pamor 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi', 'Akagi Pro', and 'Anago' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, sturdy, playful, approachable, casual, high impact, friendly branding, bold emphasis, casual display, rounded, soft-cornered, chunky, compact, bouncy.
A heavy, rounded sans with soft corners and broadly curved bowls paired with sturdy, blocky stems. Curves read as slightly squashed and friendly rather than geometric-perfect, giving the letterforms a gentle, compact feel. Terminals are blunt and rounded, counters are fairly open for the weight, and the overall rhythm is even with a subtly bouncy texture across lines. Numerals and lowercase maintain the same thick, simplified construction for a cohesive, high-impact silhouette.
Best used for display typography where a strong, friendly voice is needed—headlines, posters, brand marks, packaging, and short-form signage. It can also work for UI labels or badges when set with generous spacing, but its mass and compact shapes are most effective at larger sizes.
The tone is upbeat and approachable, combining a reassuring solidity with a playful, informal warmth. It feels friendly and attention-getting without becoming aggressive, making it well-suited to cheerful, everyday messaging.
The design appears intended to deliver maximum impact with a welcoming, rounded voice—combining simplified, robust shapes with soft edges for legibility and charm in prominent, attention-focused settings.
In the sample text, the dense weight creates strong word shapes and clear emphasis, while the softened corners keep large headlines from feeling harsh. The overall look leans toward simplified forms and sturdy joins, prioritizing bold presence and smooth readability at display sizes.