Sans Superellipse Ognug 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, 'Prelo Condensed' by Monotype, 'Franklin Gothic SH' by Scangraphic Digital Type Collection, 'Franklin Gothic' by URW Type Foundry, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social graphics, friendly, bold, playful, approachable, chunky, high impact, friendly display, brand voice, playful utility, rounded corners, soft terminals, geometric, compact, sturdy.
A heavy, rounded sans with superellipse-inspired bowls and broadly squared counters. Strokes are monolinear and dense, with generous corner radii and softly flattened curves that create a compact, blocky silhouette. Apertures tend to be small and closed, while joins are smooth and heavily weighted, giving letters a uniform, punchy texture. Lowercase forms read as sturdy and simplified, with short extenders and rounded terminals that maintain a consistent, cushiony rhythm across the set.
Best suited for display applications where high impact and a friendly tone are desired—headlines, posters, packaging, branding marks, and social or promo graphics. It also works well for short UI labels or badges when a bold, approachable presence is needed, while extended small-size reading may require careful sizing and tracking due to the tight counters.
The overall tone is warm and informal, leaning toward cheerful and retro without feeling ornate. Its thick, rounded shapes communicate confidence and friendliness, making text feel loud, welcoming, and a bit humorous. The visual voice is more playful than neutral, prioritizing impact and charm over subtlety.
The design appears intended to deliver maximum presence with a soft, non-threatening personality. By combining very heavy weight with rounded-rectangular geometry and minimal contrast, it aims for strong visibility and a distinctive, playful brand voice across titles and prominent messaging.
At larger sizes the rounded-rectangle construction becomes especially apparent, producing a distinctive “soft block” character in both uppercase and numerals. Because the internal spaces are relatively tight, the color on the page is strong and dark, and spacing will play a noticeable role in maintaining clarity in longer lines.