Slab Normal Guna 5 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, retro, sturdy, impactful, display impact, sturdy clarity, retro utility, bold branding, blocky, compact, chunky, squared, high-ink.
A heavy, block-built slab serif with broad proportions and dense, high-coverage letterforms. Strokes are largely monolinear with flattened, squared terminals and prominent slab-like serifs that read as integrated blocks rather than delicate feet. Counters are relatively small and rectangular, with occasional ink-trap-like notches and angular cut-ins that sharpen joins and improve interior clarity at large sizes. The lowercase maintains a tall x-height and sturdy rhythm, while curves (like in O/C/G) are rounded but still constrained by a squared, machined silhouette.
Best suited for headlines and short statements where maximum impact and solidity are needed—posters, signage, packaging, and bold brand marks. It can work for subheads and callouts, but its dense color and tight spacing make it less ideal for long, small-size body text.
The overall tone is forceful and workmanlike, with a retro industrial flavor reminiscent of poster and packaging lettering. Its dense color and squared detailing give it a confident, no-nonsense voice that feels bold, practical, and slightly vintage.
The design appears intended to deliver a strong slab-serif voice with high presence and robust legibility at display sizes, balancing rounded foundations with squared, block-like serifs and compact counters for an industrial, poster-ready look.
Spacing appears tight and the silhouettes are compact, producing strong word shapes and a dark typographic color. The numerals match the same blocky construction, and punctuation in the sample text holds the same weighty, squared presence, supporting headline-style settings.