Sans Normal Sunof 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Optima Nova' by Linotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, clean, friendly, modern, approachable, neutral, everyday usability, approachability, clean modernity, readability, rounded terminals, soft corners, monolinear feel, open apertures, generous spacing.
A rounded, low-friction sans with softly tapered strokes and subtly curved terminals that keep corners from feeling sharp. Curves are smooth and fairly geometric, with circular counters and open apertures that maintain clarity in letters like C, G, S, and e. Proportions lean balanced and readable, with a steady baseline and even stroke rhythm; the lowercase shows single‑storey a and g, a straight, simple t, and an i/j with round dots. Numerals follow the same friendly, rounded construction, with open shapes and consistent stroke behavior.
This font fits well in interface copy, product and brand systems, and general-purpose editorial settings where a clean sans is needed with a friendlier edge. Its open forms and even rhythm also make it suitable for short signage, labels, and headings that benefit from rounded, approachable letterforms.
The overall tone is contemporary and personable, combining clean geometry with softened edges that feel inviting rather than technical. It reads as neutral and adaptable, suited to messaging that wants to appear clear, human, and lightly modern without looking austere.
The design appears intended as a versatile everyday sans: modern in structure, softened through rounded terminals and smooth curves to improve approachability and maintain comfortable readability across sizes.
Spacing appears comfortable at text sizes, and the design avoids extreme quirks, relying instead on consistent rounding and open counters for a smooth reading texture. The diagonal strokes (V, W, X, Y) and the round letters (O, Q) retain a cohesive curvature, helping the face feel unified across uppercase, lowercase, and figures.