Sans Normal Sunim 3 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: editorial, branding, packaging, headlines, book covers, refined, contemporary, crisp, calm, clarity, refinement, modernization, premium feel, bracketed serifs, ball terminals, flared strokes, tight apertures, rounded joins.
This typeface presents as a clean, high-contrast design with smooth, rounded curves and sharply tapered stroke endings. Many strokes terminate with subtle flares or ball-like terminals, giving counters and joints a softened, polished finish. Curved letters (C, G, O, Q) are built from near-elliptical forms with even, controlled curvature, while straight-sided structures (E, F, H, I, L) remain crisp and vertical. Spacing and proportions feel steady and readable, with a balanced relationship between uppercase and lowercase and a consistent rhythm in text.
It suits editorial typography, brand identities, and packaging where a refined, contemporary voice is desired. The crisp contrast and clean shapes also work well for headlines and short passages of text where typographic texture and detail can be appreciated.
The overall tone is modern and composed, blending a minimalist skeleton with a hint of classic refinement. The high-contrast strokes and softened terminals add a slightly editorial, upscale character without becoming ornamental or overly formal.
The design appears intended to deliver a modern, readable text-and-display hybrid with a polished finish—pairing efficient, contemporary letter skeletons with nuanced terminals and contrast for a more premium, editorial feel.
Lowercase shapes favor clear, rounded bowls and a straightforward construction, while select letters introduce distinctive finishing details (such as the tail on Q and the curved descenders) that add personality in display sizes. Numerals follow the same contrast-driven logic, with elegant curves and tapered joins that keep them visually aligned with the letterforms.