Sans Normal Kerew 3 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'FP København', 'FP København Sans', 'København C', and 'København CS' by Fontpartners (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, friendly, impact, momentum, clarity, approachability, rounded, soft corners, oblique, monolinear, open counters.
A heavy, right-leaning sans with broad proportions and rounded, smoothly modeled curves. Strokes read largely monolinear with gently tapered joins and softened terminals that keep the texture from feeling rigid. Counters are open and generous, and the overall rhythm is steady, producing an even, punchy color in both uppercase and lowercase. Numerals follow the same robust, rounded construction, staying clear and legible at a glance.
Best suited for display settings where impact and motion matter—headlines, posters, campaign graphics, and brand marks. The sturdy shapes and open counters also work well for packaging and apparel graphics where quick readability and a bold presence are important.
The overall tone is assertive and upbeat, with an athletic, forward-moving slant that suggests speed and momentum. Its rounded forms add approachability, balancing the weight with a friendly, contemporary feel suited to energetic branding.
The design appears aimed at delivering a modern, high-impact sans that combines speed-leaning dynamism with rounded, approachable geometry. It prioritizes strong silhouette, clear counters, and a consistent, energetic texture for attention-driven typography.
The oblique angle is noticeable without becoming extreme, helping headings feel dynamic while keeping letterforms stable and readable. The wide set and open apertures reduce crowding in dense words, supporting strong word shapes in short-to-medium lines of text.