Sans Normal Jelum 13 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, sports, posters, packaging, sporty, energetic, modern, assertive, dynamic, impact, motion, modernity, clarity, display, slanted, oblique, extended, rounded, geometric.
A heavy, slanted sans with extended proportions and smooth, rounded geometry. Strokes are largely monolinear, with broad curves and open counters that keep forms clear at display sizes. Terminals are clean and unembellished, and the overall rhythm is wide and forward-leaning, with compact apertures and generous internal space in round letters. Numerals and capitals follow the same robust, aerodynamic construction, producing an even, emphatic texture across lines of text.
Best suited for headlines, logo wordmarks, and short callouts where impact and momentum are desirable. It can work for sports and lifestyle branding, posters, packaging, and promotional graphics, especially when set with ample spacing and generous margins to balance its strong typographic color.
The tone is brisk and punchy, conveying motion and confidence through its consistent slant and wide stance. It reads as contemporary and performance-oriented, with a no-nonsense presence that feels suited to bold statements rather than delicate nuance.
The design appears intended to deliver a contemporary, high-impact sans with a built-in sense of speed. Its wide proportions, consistent slant, and rounded construction aim for clarity and presence in display settings, emphasizing bold messaging and energetic branding.
The slant is steady across uppercase, lowercase, and figures, creating a cohesive italic voice rather than a casual lean. Wide letters and strong curves produce a prominent horizontal flow, and the dense color can become visually dominant in longer passages, favoring larger sizes and shorter blocks of copy.