Sans Normal Logid 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, 'LFT Etica' by TypeTogether, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, bold, assertive, modern, impact, motion, modern utility, brand emphasis, display clarity, slanted, rounded, compact, punchy, high-impact.
A heavy, right-slanted sans with compact proportions and rounded, smoothly tensioned curves. Strokes are consistently thick with minimal contrast, and terminals are cleanly cut with a slightly squared-off feel rather than calligraphic tapering. Counters are relatively tight (notably in bowls and the numerals), giving the face a dense, poster-ready color. The overall rhythm is steady and forward-leaning, with sturdy verticals and broad curves that keep shapes legible at display sizes.
This font is best suited to headlines, short statements, and branding moments where maximum impact is needed. It works well for sports and active-lifestyle graphics, promotional posters, packaging callouts, and bold digital ads, especially when set with ample spacing and generous margins to balance its dense texture.
The strong oblique slant and dense weight create a sense of motion and urgency, reading as confident and athletic. Its rounded geometry keeps the tone friendly and contemporary, while the bold massing adds a commanding, attention-grabbing voice.
The design appears intended to deliver a fast, forceful display voice: a bold oblique sans that prioritizes punch, clarity, and contemporary roundness over fine detail. Its simplified shapes and tight counters suggest an emphasis on strong silhouette recognition in large-scale applications.
The uppercase set presents as solid and simplified, while the lowercase maintains a straightforward, sans construction with single-storey forms where visible and a prominent slant throughout. Numerals match the letterforms’ heavy, rounded build, supporting cohesive headline and signage use.