Sans Normal Lirey 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Aspira' by Durotype, 'EquipCondensed' by Hoftype, 'Flink Neue' by Identity Letters, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, dynamic, punchy, friendly, modern, attention grabbing, convey motion, modern branding, bold emphasis, slanted, compact, rounded, blocky, high-impact.
A heavy, forward-slanted sans with compact, rounded construction and strongly weighted strokes. Curves are smooth and full, while terminals are clean and blunt, producing a sturdy silhouette with minimal modulation. Counters are relatively tight in letters like B, P, and R, and the overall set reads dense and efficient, with a slight bounce from the italic angle. Numerals are similarly robust, with rounded forms and a consistent, impact-first rhythm.
Best suited for short, high-impact settings such as headlines, posters, promotional graphics, and sports-oriented branding where strong emphasis and motion are desirable. It can also work for packaging and signage when large enough to preserve internal clarity.
The overall tone is energetic and assertive, with a sporty, contemporary feel driven by the strong weight and italic momentum. Rounded forms keep it approachable rather than harsh, making it feel bold and upbeat instead of aggressive.
The design appears intended to deliver immediate impact with a sense of speed and modern friendliness, combining substantial weight with rounded geometry and a consistent italic slant for momentum.
At text sizes the dense interiors and thick joins can make the texture run dark, while at display sizes the smooth curves and steady slant deliver confident emphasis. The uppercase feels especially solid and poster-ready, and the figures match the same compact, high-contrast-in-presence (not stroke contrast) visual weight.