Sans Other Fufu 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, art deco, industrial, retro, display, architectural, graphic impact, retro styling, constructed forms, patterned texture, stencil-like, geometric, segmented, monoline, high-impact.
A heavy, geometric sans with simplified, near-monoline construction and rounded bowls paired with flat, squared terminals. Many glyphs are built from large solid shapes interrupted by narrow internal breaks, giving a segmented, stencil-like feel and creating strong vertical and diagonal rhythm across the alphabet. Counters are often reduced to tight apertures or notches, and several diagonals (notably in forms like A, M, N, V, W, X, Z) appear as broad wedges separated by thin slits, emphasizing structure over calligraphic modulation.
Best suited to large-scale display settings such as posters, event titles, storefront signage, and packaging where the segmented geometry can be appreciated. It can also work for short, high-impact branding lines or logotype explorations, especially where a retro-industrial or architectural voice is desired. For longer passages, generous size and spacing will help preserve legibility.
The overall tone feels assertive and architectural, with a strong retro-modern flavor reminiscent of early 20th-century display lettering. The repeated internal cuts add a mechanized, industrial edge while keeping the letterforms playful and graphic. It reads as bold, poster-forward typography meant to be noticed rather than quietly set into body text.
The design appears intended as a bold display sans that merges geometric construction with deliberate internal breaks to create an engineered, stencil-adjacent visual signature. Its consistent segmentation suggests a focus on pattern, rhythm, and brandable distinctiveness over neutral readability.
In text, the dense black mass and frequent internal breaks create a distinctive texture that can reduce clarity at small sizes but becomes striking at headline scales. The lining figures match the chunky, carved-out aesthetic, and the design maintains a consistent system of interruptions that ties together rounds and diagonals into a cohesive, constructed look.