Sans Normal Ruboh 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, packaging, friendly, modern, clean, approachable, playful, approachability, clarity, modernity, versatility, rounded, soft-cornered, monolinear, open counters, geometric.
A rounded sans with softly squared curves and mostly uniform stroke weight, producing a clean, contemporary texture. Letterforms lean on simple geometric construction—round bowls, smooth arcs, and straight stems—tempered by subtly softened terminals. Counters are generally open and spacious, with clear internal shapes in letters like a, e, and g, and the overall rhythm reads even and steady across mixed case. Figures are straightforward and readable, with rounded forms and consistent vertical stress that matches the rest of the design.
Works well for user interfaces, product branding, and general-purpose display where a friendly, contemporary voice is needed. Its open shapes and steady spacing make it suitable for short paragraphs and functional text, while the rounded geometry also supports clear, modern headlines and signage.
The tone feels friendly and modern, with a gentle, approachable warmth coming from the rounded corners and calm, even color. It suggests an informal but controlled personality—more welcoming than austere—making it well suited to brands or interfaces that want clarity without sharpness.
Designed to deliver a clean geometric sans impression with softened edges for approachability. The intent appears to balance modern simplicity with comfortable readability, keeping forms recognizable and consistent across letters and numerals for versatile everyday use.
The uppercase shows a slightly technical, geometric flavor, while the lowercase adds a softer, more conversational feel, helping long text maintain an inviting cadence. Round letters (O, o, 0) are prominent and smooth, and diagonals (V, W, X, Y) stay crisp without looking aggressive due to the softened detailing.