Sans Normal Waduf 14 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, magazines, packaging, posters, modern, editorial, calm, refined, approachable, clarity, warmth, editorial voice, contemporary branding, readability, humanist, calligraphic touch, soft corners, open counters, sheared terminals.
A clean, largely sans-serif design with subtly flared, wedge-like terminals and soft transitions that give the strokes a lightly calligraphic finish. Curves are round and open, with generous interior space in letters like O, C, and e, while joins and ends are often gently sheared rather than perfectly horizontal or vertical. Uppercase forms feel stable and readable, and the lowercase shows a friendly rhythm with distinctive shapes—such as a single-storey g and a curved, right-leaning tail on q—adding personality without becoming ornate. Figures follow the same rounded, open construction, with smooth bowls and consistent stroke behavior across the set.
Well-suited to branding and editorial contexts where clarity is needed but a touch of character helps set a voice—magazine headlines, subheads, and standout pull quotes in particular. It should also work nicely for packaging and posters, where the open forms and refined terminals maintain legibility while contributing a contemporary, crafted tone.
The overall tone is contemporary and composed, balancing neutrality with a subtle human warmth. The slight flare and shearing at terminals adds an editorial sophistication and a crafted feel, keeping the voice polished rather than purely utilitarian. It reads as confident and clear, with enough character to feel designed rather than generic.
The design appears intended to be a versatile, modern sans with softened, subtly calligraphic terminals—aiming for a balance between clean geometric readability and a more human, editorial personality. Its distinctive lowercase details provide identity in display and headline settings while remaining coherent and steady in longer text.
The sample text shows comfortable word shapes and steady spacing, with crisp uppercase presence and a lively lowercase that prevents monotony in longer passages. Diagonal-heavy letters (V, W, X, Y) keep a sharp, energetic edge that contrasts nicely with the rounded bowls elsewhere, reinforcing a clean but not sterile texture.