Sans Normal Amgik 15 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, ui text, headlines, posters, packaging, friendly, modern, approachable, clean, playful, clarity, friendliness, modernity, versatility, simplicity, rounded, soft corners, geometric, open counters, even rhythm.
This sans serif is built from rounded, geometric forms with smooth curves and softly finished terminals. Strokes are even and consistent, with open counters and generous apertures that keep letters clear at a range of sizes. The lowercase shows a straightforward, contemporary construction with a single-storey “a” and “g”, a compact ear on “g”, and a simple “t” with a short crossbar, contributing to a calm, even texture in text. Uppercase proportions feel broad and stable, with circular bowls (O, Q) and clean joins, while numerals follow the same rounded, uniform-stroke logic for a cohesive set.
Its rounded clarity and even color make it suitable for brand identities that want a modern, welcoming feel, as well as interface labels and product copy where legibility and warmth are both important. It also scales well for headlines and short display lines, where the broad, circular forms can read bold without relying on heavy contrast.
The overall tone is friendly and contemporary, pairing a clean, neutral structure with subtle softness from the rounded geometry. It reads as approachable rather than formal, with a mild playfulness that stays controlled and professional.
The design appears intended to deliver a contemporary sans with geometric roundness and a softened finish, balancing neutrality with approachability. It prioritizes clear, open shapes and consistent stroke logic to stay readable while still feeling personable.
Spacing and proportions produce a steady rhythm in the sample text, with smooth curves dominating and minimal sharp angles. The punctuation and dots appear simple and round, reinforcing the font’s soft, geometric voice.