Sans Normal Ardul 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'DX Rigraf' by Dirtyline Studio (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, presentations, packaging, clean, modern, neutral, approachable, tech, clarity, versatility, modernization, simplicity, geometric, open apertures, rounded terminals, even rhythm, clear counters.
A clean sans with a broadly geometric construction and even, low-contrast strokes. Curves are smooth and circular in letters like O and C, while straight-sided forms (H, N, E) keep a crisp, orderly skeleton. Terminals tend to be simple and rounded rather than sharply flared, and counters stay open and legible; the lowercase shows a single-storey a and g, reinforcing a contemporary, simplified feel. Spacing reads generous and calm in the sample text, with consistent color and a steady horizontal rhythm.
Well-suited to interface copy, product and startup branding, and general-purpose editorial or presentation typography where a clean, modern voice is needed. The open shapes and even spacing also make it a solid candidate for signage and labels, especially at medium sizes where consistency and quick recognition matter.
The overall tone is neutral and contemporary, prioritizing clarity over personality. It feels functional and straightforward, with a friendly softness coming from the rounded joins and simplified lowercase forms.
The design appears intended as a contemporary, no-fuss sans that balances geometric order with mild softness for comfortable reading. Its simplified lowercase forms and steady spacing suggest a focus on versatility across digital and print contexts without leaning heavily into either strict geometric rigidity or humanist calligraphic cues.
Distinctive details include a straightforward, minimal J and a Q with a small, curved tail, plus numerals that match the same geometric logic and open shapes. The sample paragraph holds together with a smooth texture, suggesting the design is tuned for clean, everyday setting rather than display quirks.