Sans Normal Osmis 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Remora Corp' by G-Type, 'Tenorite' by Microsoft Corporation, 'Tioga' by Monotype, 'Mundial Narrow' by TipoType, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, high impact, clear signage, modern utility, brand emphasis, heavy, rounded, geometric, blocky, compact.
A heavy, geometric sans with broad, rounded curves and largely uniform stroke thickness. Counters are relatively small and apertures are fairly closed, giving the letters a compact, high-impact silhouette. Terminals are clean and mostly flat, with crisp joins and minimal modulation; curved letters like O/C/S read as near-circular forms while diagonals (V/W/X) are sturdy and even. The overall rhythm is tight and solid, prioritizing mass and clarity over delicacy.
Best suited to headlines, posters, and prominent UI or product labels where a strong, compact voice is needed. It can work well for branding and packaging that benefits from a modern, sturdy sans aesthetic, and for signage where bold forms aid quick recognition.
The font conveys a bold, no-nonsense tone that still feels approachable due to its rounded geometry. It reads as contemporary and utilitarian, with an assertive presence suited to attention-grabbing messages rather than subtlety. The overall impression is stable, dependable, and energetic.
The design appears intended to deliver maximum impact with simple, geometric construction and consistent stroke weight. Its forms emphasize solidity and immediacy, aiming for clear, modern communication in bold display contexts.
At display sizes the dense weight and closed shapes create strong color and visual authority. In longer passages or at smaller sizes, the compact counters and tight apertures may reduce openness, so generous spacing and adequate size help maintain readability.